Even though how big the firm is, Ayala Land still did not escape the financial crisis. Ayala Land registered a net profit of P 1.87 billion for the first quarter of 2009 36% lower compared from last year. There are still indications that the market is slowly adapting. Ayala Premier, Ayala Land’s subsidiary which is catered for high end customers, became one of the redeeming factors as sales in Alveo Land and Avida increased in the second quarter of the year. It is still the OFWs who demand more in terms of real estate sales. The demand increased up to 36%.